Today's end-consumers in all branches demand innovative products of the highest quality, not least in the commercial horticulture sector. Those active in this area can choose from a range of sales and marketing strategies such as coloured or printed pots, additional information on the pots and various presentation techniques in the form of high or low profile transport trays. The general aim is to win the attention of the customer and increase sales. Which function exactly do pots and marketing trays perform during the purchase of a plant? Are they really relevant to the end consumer and indeed decisive to the purchase? In short, is this added value really of value? These questions constituted the focus of the study conducted by the market research institute "Konkret" based in Bremen/Germany. The study was carried out in the Ostmann Garden Centre in Wildeshausen/Germany. Test subjects were interviewed on three consecutive days and observed during their purchases using a modern eye-tracking camera.